How three White City flats were let in just one week – A London rental success story

Letting a new property in London is competitive, and when you have more than one flat to manage, speed and presentation matter even more. This was the situation for a landlord with three brand-new flats in White City. The goal was clear: get them furnished quickly, make them stand out in the market, and secure reliable tenants without delay.

What challenge did the landlord face?

With three newly completed flats in a busy London market, timing was everything. With void periods directly impacting return on investment, the landlord needed a solution that would help generate strong interest amongst tenants and deliver results fast.

How was the furnishing solution tailored?

With our furnishing partner, we created a targeted approach to furnish to rent faster in London for professional tenants.The packages were carefully selected to ensure maximum ROI; two flats were furnished with the budget-friendly Gold package, while the other was furnished with the premium Diamond package, each chosen to match its specific market value. The styling was neutral yet sophisticated, creating broad appeal while maintaining a polished, high-quality look.

What results were achieved within one week?

All three flats were rented within one week to high-quality tenants. The move-in-ready interiors played a crucial role in creating demand and our campaign and tenant placement turned it into outcomes, resulting in higher rent, lower void periods and quick let of all three units.

Why did this strategy work so well?

The combination of speed and presentation made the difference. Furnishing was completed quickly in coordination with us, giving these flats a head start in the market. High-quality styling made the listings stand out online, while smooth coordination between our furnishing partner and us ensured everything ran without a hitch.

How can overseas landlords achieve the same success?

This success story shows how overseas landlords can achieve strong results in London’s rental market with the right support and coordination. InStyle Direct and our team worked in tandem for this project, delivering design-led, move-in-ready furnishings and expert letting and management services, providing a seamless, hassle-free solution that maximised the rental yield.

As your trusted property rental agency in the UK, we combine our expertise with our furnishing partner’s creative solutions to create homes that deliver on every front. For more details contact our Hong Kong office today.