How a well-furnished property attracts high-quality tenants in London

Hong Kong-based landlords and investors are the largest foreign property buyers in the UK, holding 13.7% of all foreign-national-owned properties, with a 5.7% annual increase. After investing in a property, the next challenge for the overseas investors becomes navigating London’s fast-moving rental market, furnishing London rental property from Hong Kong and attracting high-quality tenants.

Furnished properties are appealing to many tenants for their ease and convenience; they also command 15-20% higher rents compared to unfurnished properties. That’s why Hong Kong-based investors need to understand how strategic furnishings attract quality tenants at UK rentals and maximise income.

Why do well-furnished homes attract more responsible tenants?

According to a recent study, nearly 80% of tenants in London prefer furnished properties. A well-presented property is ready to take in tenants immediately, which removes the hassle of hiring movers or shopping for furniture, making the moving process easier for tenants. It also helps tenants visualise living in the space and set expectations for how they treat the property.

What are modern tenants really looking for?

The tenant pool today is large, diverse, and constantly evolving. According to the July 2025 English Housing Survey, in 2022-23, the largest demographic of private renters in England are individuals in the 25-34 age range, making up 30% of the sector. This group consists of young professionals, students, and corporate workers who gravitate towards clean, modern interiors with neutral décor and a move-in-ready setup that is a balance of comfort and convenience. While students and professionals favour layouts that offer work-from-home flexibility, young families look for spaces with quality and durable furnishings for long-term comfort.

Can furnishings influence how long a tenant stays?

There are several benefits of furnishing a rental home. Well-furnished properties that are move-in ready typically attract tenants who value quality and are more likely to maintain their tenancies for longer. For an overseas landlord, this is reassuring, as it helps you with lesser void periods and marketing expenses and ensures you earn sustained premium rental income.

Does furnishing reduce landlord stress and maintenance?

Better-presented spaces attract high-quality tenants who treat the space with respect and care while maintaining the quality standard that the property requires.

Well-furnished properties also have fewer maintenance complaints and issues, since quality furniture packs come with warranty coverage and replenishment services to take care of normal wear and tear. This ensures your property maintains its appeal throughout many tenancies and reduces stress when it comes to managing overseas property.

What makes InStyle Direct the right partner for Hong Kong landlords?

For Hong Kong landlords, strategic furnishing can make all the difference to rental returns. We understand your unique needs as an overseas investor, which is why our furnishing partner offers cost-effective furnishing solutions focusing on design to attract quality tenants quickly.

Let our local Hong Kong team handle everything for you—working with our furnishing partner in London to ensure a smooth, hassle-free property furnishing service all managed remotely.

They offer complete furnishing services for overseas landlords and investors with faster turnaround time, keeping your busy schedule in mind. They have a proven industry track record—85% of rental properties furnished by them are let within a week, the services include delivery, assembly, installation and waste management, all covered under one cost to ensure a seamless experience.

Get in touch with us, and discover how a complete furnishing service will transform your property.