Home NewsProperty market updates London Square Earlsfield: Where growth meets greenery and more in South West London

London Square Earlsfield: Where growth meets greenery and more in South West London

Nestled in the vibrant heart of one of Southwest London’s greenest boroughs, Earlsfield stands out as a community-centric neighbourhood, appealing to residents and property investors with its promising prospects. Over the past decade, three or more-bedroom houses in this sought-after residential enclave have exhibited a notable 3.2% CAGR, while other property types have also surpassed growth rates seen in the broader local property market. So, what exactly makes Earlsfield such a magnet for residents and one of the top places to live in the UK capital?

London Square Earlsfield

Abundant greenery and large open spaces

Earlsfield emerges as a desirable neighbourhood for families and nature lovers as it features abundant outdoor offerings. The verdant 32-acre Springfield Park is at the centre of this brand-new development by London Square, offering residents a plethora of recreational options, from leisurely strolls to exhilarating sports facilities, alongside charming wetlands and fitness equipment.

With its community gardens, cosy cafes, and playgrounds, the park is a key attraction for all residents. London Square Earlsfield enjoys proximity to several other significant parks and commons in the area, including Wandsworth Common, Tooting Bec Common, Clapham Common and Putney Heath, all within a two-mile radius.

Excellent transport links to central London and beyond

South Western Railway line

Despite its Zone 3 designation, Earlsfield boasts superb connectivity to various parts of the city through multiple railway lines. With Earlsfield Station on the South Western Railway line, Wimbledon is just a four-minute^ journey away, while Waterloo is reachable in under 15 minutes. Additionally, Tooting Bec Station provides access to London Bridge via the Northern Line in 18 minutes^ and King’s Cross St Pancras in 20 minutes^. Battersea Park and London Victoria are also accessible via Wandsworth Common Station on the Southern Railway line, just minutes away.

These efficient transport links contribute significantly to high rental and property demand in Earlsfield, with 32% of all London job opportunities, including 60% of those in the financial and insurance sectors, within a half-hour commute from the neighbourhood. For long-distance travellers, London Gatwick Airport is a mere 30 minutes^ away, while London City Airport can be reached in less than 45 minutes^

Top-notch education and retail opportunities

London Square has a collection of premier educational institutions within the neighbourhood, ensuring families have access to top-tier schooling. Of the 21 primary schools and nine secondary schools in Earlsfield, six primaries and three secondaries have an ‘Outstanding’ rating from Ofsted. Emmanuel School, ranked 6th nationally among all co-educational independent schools in the UK, stands just over a mile away.

In addition to its thriving social scene, Earlsfield offers abundant retail options, providing a dynamic fusion of cosmopolitan living amid a diverse array of eateries and entertainment venues. Whether indulging in delectable sourdough pizza at Well Kneaded Pizzeria or savouring the succulent cuts at Roxie Steakhouse, residents have an array of high-quality dining experiences. While a supermarket is set to open soon at Springfield Village, local Tesco and Sainsbury’s outlets are conveniently located just a short stroll away.

Rental yields of up to 6.5%*

With nearly 65% of Earlsfield’s residents under the age of 40 and 55% of households consisting of single-family homes, the area and its associated postcodes draw significant rental demand from professionals employed in the City and Westminster. According to Dataloft’s rental market analysis, average monthly rents for studio apartments in the vicinity of Earlsfield begin at £1,430* and can exceed £3,000* for larger three-bedroom residences.

Given these appealing rental prospects, landlords in the area stand to benefit from potential gross yields ranging between 4.3%* and 6.5%*. Furthermore, another prominent property agency anticipates a 5.5%* increase in rents by 2024, with a cumulative growth projection of over 18% in the next four years.

Brand new homes at London Square


With completion starting from Q3 2025 onwards, London Square Earlsfield, situated within the emerging Springfield Village community, presents an exciting collection of 145 stylish residences. In addition to one, two and three-bed apartments, the development will also include four and five-bedroom villas and houses, with a driveway parking and EV charging facility for every villa. Contemporary design, spacious open-plan layouts, luxurious premium finishes, and outdoor space with every residence are some added features incorporated by the developer.

A rare investment opportunity

In Wandsworth, merely 1% of residential properties consist of houses, and of these, only 5% offer more than four bedrooms. For a neighbourhood where spacious residences are a rarity, London Square presents a compelling opportunity for investors in Hong Kong to secure their dream home in London. Get in touch with us for further details about investing in Earsfield and across London.

(Source for property price growth projections and rental yields: Dataloft Rental Market Analytics, Savills Mainstream Rental Forecasts November 2023 and Land Registry. / Source for property type, employment and age data: Greater London Authority, Valuation Office Agency, Business Register & Employment Survey 2022)

*Prices and details are correct at the time of going to press. Expected rental yield per annum, not guaranteed. ^Travel times are an approximation only, sourced from Transport for London and Google Maps, and may reference driving, public transport, cycling and/or walking times. Planning permission No.: PA/15/03073/B1(Decision Date: 14th March 2017). Lease Term: 999 years. Purchasers are acquiring an interest in the land, the building to be erected thereon and/ or a right to use and occupy the properties in the building. Computer-generated images for illustrative purposes only. Purchasing uncompleted properties situated outside Hong Kong is complicated and contains risk. You should review all relevant information and documents carefully before making a purchase decision. If in doubt, please seek independent professional advice before making a purchase decision. The non-licensed staff engage in estate agency work exclusively in relation to properties outside Hong Kong and they are not licensed to deal with any property situated in Hong Kong. Property reference number: BRHK-UK240503. Last update: 31st May 2024. Benham & Reeves (Hong Kong) Limited License No. C-092169.


About the Author

With over 60 years of experience in London market, Benham and Reeves offers a comprehensive one-stop service which includes London property sales (purchase and selling) and full letting and management services to investors. Benham and Reeves Hong Kong SAR office was established in 1995 to provide real estate agency services to Hong Kong buyers, sellers and landlords in regards to all their London property needs.